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KALSHI × APPLOVIN
· iOS · by campaign tier
Updated with data
D1 ROAS & Daily Spend — By Campaign
Day-1 return on ad spend per tier · goal 0.70%
BY TIER
Tier 1 D1 ROAS
Tier 2 D1 ROAS
Tier 3 D1 ROAS
Tier 1 Spend
Tier 2 Spend
Tier 3 Spend
D1 & D7 ROAS & Daily Spend — Overall
Aggregate across all campaigns · D1 goal 0.70% · D7 mature only (≥8 days)
OVERALL
D1 ROAS
D7 ROAS
Daily Spend
D0 CPP & Daily Spend — By Campaign
Same-day cost per purchaser · dashed = CPP goal per tier
D0 · FULL RANGE
Tier 1 D0 CPP
Tier 2 D0 CPP
Tier 3 D0 CPP
Tier 1 Goal ($117)
Tier 2 Goal ($90)
Tier 3 Goal ($75)
Tier 1 Spend
Tier 2 Spend
Tier 3 Spend
D7 CPP & Daily Spend — By Campaign
7-day cost per purchaser · mature data only (≥8 days) · through
D7 MATURE ≤
Tier 1 D7 CPP
Tier 2 D7 CPP
Tier 3 D7 CPP
Tier 1 Goal ($117)
Tier 2 Goal ($90)
Tier 3 Goal ($75)
Tier 1 Spend
Tier 2 Spend
Tier 3 Spend
D1 → D7 ROAS Multiplier
User maturity heatmap · mature D7 data through · D1 goals: 0.70% floor / 1.0% target · D7 goal: 5.0%
D7 MATURE ≤
On target
Near floor
Below goal
Mult = D7 ÷ D1  ·  green ≥7x  ·  amber 4.5–7x  ·  red <4.5x
Tier 1 Tier 2 Tier 3
Date D1D7Mult D1D7Mult D1D7Mult